A Saudi technology establishment from Riyadh

We start where systems stop

Since 2018, Business Field has worked in the quiet distance between how a system was designed and how work really happens.

MAJAL — مؤسسة مجال الأعمال للاتصالات وتقنية المعلومات. Riyadh, Saudi Arabia. Official website: majal.sa.

A partnership ecosystem connecting need, scope, delivery, outcome, support and growth
Partnership measured by operating impactReviewable outcomes and clear responsibility
2018 → Today

Technology becomes valuable when it becomes the easiest path

We began with a different question, not what technology can we sell, but what prevents technology from being used. The answer lives in user habits, process exceptions, multiple channels and existing systems that cannot simply be ignored.

Project by project, we learned that crossing this distance takes more than implementation. We built specialist products under Labiba® and Talaphony®, together with development and integration capability for needs that deserve a tailored answer.

Today we begin with the challenge, diagnose first, and select the honest path: a published product, configuration, integration or full development. We remain through testing, launch and support.

Our measure is simple: technology that is used, measured and improved from within.
  1. 2018

    From Riyadh

  2. Labiba®

    Labiba® and Talaphony®

  3. Talaphony®

    Solutions

  4. Today

    How we work

What we build

What we build

Four capabilities work together around the organization’s operational need.

Enterprise communications

Contact centres, IVR, queues, distribution, recording, campaigns and reporting.

Systems and operations

Assets, maintenance, queues, service journeys, knowledge and daily workflows.

AI and automation

Practical assessment, search, extraction, classification and computer-vision use cases.

Development and integration

Purpose-built systems and validated links to the systems already in place.

Our technology ecosystem

Our technology ecosystem

Two specialist brands within the Business Field ecosystem, supported by one delivery organisation.

Labiba®

Labiba® TasHeeh Pro · Labiba® AssetCare · Labiba® BrainVault Enterprise · Talaphony® AqarCare · Labiba® Sada CX Enterprise · Labiba® Miyar AI · Labiba® Waseet AI · Labiba® Campus AI · Labiba® Flow

Talaphony®

Talaphony® Contact Center · Talaphony® Smart Queue Management

Real product interface

Products in operation

Talaphony® Contact CenterGive every call a clear path
Evidence from real operating environments

Products and solutions inside the client journey

We state Business Field's role and boundaries, and connect every reference to a reviewable scope.

Reference case study in institutional delivery

From a service need to an operating ecosystem

Institutional communications, Labiba® products and custom student-service, knowledge and quality solutions under a delivery scope fully independent from the university's core platforms.

Read the case study
Multi-channel operations ecosystem

Calls, contracts and financial records in one operating ecosystem

A custom ecosystem combining contact-centre operations, customers and contracts with a web portal, mobile apps and self-service kiosks around Tasaheel's processes.

Explore the case study
Multi-sector contact-centre operations built on Talaphony®

From conversation to service, sale or appointment inside the client system

Tawared operates contact-centre services for private and government organizations, connecting customer service, sales outreach, appointments and field delivery to client operations.

Explore the operating examples
From diagnosis to operation

From diagnosis to operation

Each stage produces a clear decision or deliverable before the next begins.

Understand

Challenge, users, process, systems and data.

Design

Journeys and testable use cases.

Scope

Deliverables, exclusions, ownership and acceptance.

Build and integrate

Configuration, development, interfaces and data.

Launch

Testing, training, documentation and transition.

Support

Monitor operation and close agreed observations.

Institutional identity

Majal Business Establishment for Communications & IT

2018Operations began
RiyadhHeadquarters
7004290479Unified national number
1010451438Commercial registration number
Saudi Arabia · Riyadh

A Saudi establishment building technology for real operations

Our story began in Riyadh, grounded in the context and needs of organisations operating in Saudi Arabia.

We express our Saudi identity through disciplined delivery, respect for applicable requirements and technology designed to improve service, efficiency and sustainable digital capability.

Our Saudi identity inspires carefully crafted solutions, closely aligned with organisational needs and built to create lasting operational value.

Saudi digital operating capability built in Riyadh
A clear first step

Start with the outcome, not the product name

Describe what you want to improve. We will help identify the closest product, package or development path.