Enterprise communications
Contact centres, IVR, queues, distribution, recording, campaigns and reporting.
Since 2018, Business Field has worked in the quiet distance between how a system was designed and how work really happens.
MAJAL — مؤسسة مجال الأعمال للاتصالات وتقنية المعلومات. Riyadh, Saudi Arabia. Official website: majal.sa.

We began with a different question, not what technology can we sell, but what prevents technology from being used. The answer lives in user habits, process exceptions, multiple channels and existing systems that cannot simply be ignored.
Project by project, we learned that crossing this distance takes more than implementation. We built specialist products under Labiba® and Talaphony®, together with development and integration capability for needs that deserve a tailored answer.
Today we begin with the challenge, diagnose first, and select the honest path: a published product, configuration, integration or full development. We remain through testing, launch and support.
Our measure is simple: technology that is used, measured and improved from within.
Four capabilities work together around the organization’s operational need.
Contact centres, IVR, queues, distribution, recording, campaigns and reporting.
Assets, maintenance, queues, service journeys, knowledge and daily workflows.
Practical assessment, search, extraction, classification and computer-vision use cases.
Purpose-built systems and validated links to the systems already in place.
Two specialist brands within the Business Field ecosystem, supported by one delivery organisation.
Labiba® TasHeeh Pro · Labiba® AssetCare · Labiba® BrainVault Enterprise · Talaphony® AqarCare · Labiba® Sada CX Enterprise · Labiba® Miyar AI · Labiba® Waseet AI · Labiba® Campus AI · Labiba® Flow

Talaphony® Contact Center · Talaphony® Smart Queue Management

We state Business Field's role and boundaries, and connect every reference to a reviewable scope.

Institutional communications, Labiba® products and custom student-service, knowledge and quality solutions under a delivery scope fully independent from the university's core platforms.
Read the case study
A custom ecosystem combining contact-centre operations, customers and contracts with a web portal, mobile apps and self-service kiosks around Tasaheel's processes.
Explore the case study
Tawared operates contact-centre services for private and government organizations, connecting customer service, sales outreach, appointments and field delivery to client operations.
Explore the operating examplesEach stage produces a clear decision or deliverable before the next begins.
Challenge, users, process, systems and data.
Journeys and testable use cases.
Deliverables, exclusions, ownership and acceptance.
Configuration, development, interfaces and data.
Testing, training, documentation and transition.
Monitor operation and close agreed observations.
Our story began in Riyadh, grounded in the context and needs of organisations operating in Saudi Arabia.
We express our Saudi identity through disciplined delivery, respect for applicable requirements and technology designed to improve service, efficiency and sustainable digital capability.
Our Saudi identity inspires carefully crafted solutions, closely aligned with organisational needs and built to create lasting operational value.

Describe what you want to improve. We will help identify the closest product, package or development path.